Post by account_disabled on Dec 27, 2023 12:00:57 GMT 8
Ais disturbing. Especially so for media agencies who seeing the imminent danger are rising up against opaque practices lack of impartiality and the closed ecosystems of global platforms which are now direct competitors. A major point of friction the reliability of campaign results indicated by the platforms. Following the data restrictions that Google imposes ad inventory and nonGDPRcompatible user IDs agencies are worried about both the future of tracking and the reliability of the data provided. These agencies rallying behind Gautier Picquet the president of Publicis Medias are calling for shared rules to be applied in the ad market regarding transparent measurement and access to data.
On the advertiser side good intentions have been shown certification and reference measures but the domination of platforms is still clear market share goes to online ads Nonetheless these business models are not unshakeable and could change. Why Because its never too late. Diapers and beer An algorithm for extracting frequent correlations Phone Number List association rules famously discovered that customers who purchase beer also buy diapers. The sociological explanation for this surprising association New fathers temporarily in charge of the family take the opportunity to restock their fridges with beer while picking up diapers for the baby. This example of algorithmic application is striking because its truly unexpected.
Learn about the origins of this nowlegendary metaphor in the data mining world and understand how association rules in data mining work in in this article. See you next time on the Internets Credits Back to the future. www.comicbook.com NEWS AUTHOR Bernard Segarra Editorial Manager. Bernard was responsible for the content strategy of the AT Internet brand. He has almost years experience in technical and marketing writing in the Software industry. A word specialist Bernards job sees him working on many different mediums including blogs white papers interviews business cases press infographics videos etc. His specialist fields Marketing and digital analytics content of course Twitter LinkedIn RELATED POSTS Dataanalyticsteatime Catching up French CNIL US data.
On the advertiser side good intentions have been shown certification and reference measures but the domination of platforms is still clear market share goes to online ads Nonetheless these business models are not unshakeable and could change. Why Because its never too late. Diapers and beer An algorithm for extracting frequent correlations Phone Number List association rules famously discovered that customers who purchase beer also buy diapers. The sociological explanation for this surprising association New fathers temporarily in charge of the family take the opportunity to restock their fridges with beer while picking up diapers for the baby. This example of algorithmic application is striking because its truly unexpected.
Learn about the origins of this nowlegendary metaphor in the data mining world and understand how association rules in data mining work in in this article. See you next time on the Internets Credits Back to the future. www.comicbook.com NEWS AUTHOR Bernard Segarra Editorial Manager. Bernard was responsible for the content strategy of the AT Internet brand. He has almost years experience in technical and marketing writing in the Software industry. A word specialist Bernards job sees him working on many different mediums including blogs white papers interviews business cases press infographics videos etc. His specialist fields Marketing and digital analytics content of course Twitter LinkedIn RELATED POSTS Dataanalyticsteatime Catching up French CNIL US data.